Aron is a senior strategist and Planning Director at Indicia. His planning has involved both creative and analytical aspects of marketing, covering brand development, direct marketing, CRM and digital strategy for brands such as BT, Tesco, Carling and AXA.

In the last two years Aron has gained particular insight into how the recent pension reforms have influenced the challenges to over 50s consumers and how they, in turn, are affecting the responsibilities of financial advisers.

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