Storytelling is a powerful tool in marketing; it plays a pivotal role in shaping brand identities and creating connections with consumers, making brands more relatable to their customers and giving their products a more meaningful purpose. In fact, storytelling has always been an integral part of communication, sharing knowledge, conveying values and building communities. In marketing, storytelling took off when brands started using stories in their ads to stand out and connect with people's emotions. Read on to learn how.