Meet DAM

Marketers who do have a DAM system in their organisation (like Birkenstock, Godiva and Sony) tend to be huge advocates. So, what is a DAM platform? It stands for digital asset management, and it helps organisations centralise, manage and distribute their digital content in one intelligent library. 

All your images, videos, files, brochures and other assets are accessible across the organisation, with secure sharing controls, AI-assisted search, and a host of intuitive distribution features. 

Sound familiar? That’s because DAM is to digital content what PIM is to product information – a way to centralise, store, manage and distribute.

PIM and DAM combined

Great, so now you need a PIM platform and a DAM platform, as well as all the other tools in your tech stack? Well, no. Canto has been long-regarded as the world’s leading DAM platform – and now it has the power to manage all your product data with Canto PIM. 

Canto also has more than 40 integrations, meaning your teams can enjoy a seamless workflow with the Adobe suite, Microsoft suite, productivity apps like monday.com, as well as Canva, WordPress and — well, if you really want to know every integration then we’ll tell you here. 

Put simply, a single platform for DAM and PIM is your best bet. Think for a moment about the wide-ranging benefits of consolidating your product info and digital assets into one high-performing platform — feel free to gaze wistfully into the middle distance as you do this. More streamlined workflows, better data accuracy, omnichannel consistency, and scalability. Feels good, doesn’t it? 

So, while your competitors may be looking to squeeze an extra 1% efficiency from their existing PIM platform, you could be transforming your entire product and digital asset processes. Canto explains more on how to make this happen in its free ebook ‘From Chaos to Clarity’.

The best part of partnering with Canto is that you don’t just buy some faceless software — Canto is customer obsessed and prides itself on being helpful and keeping things simple for customers. Just ask them if you’d like a free trial or a demo.

Canto is the industry leader in digital asset management (DAM) now with the power of product information management (PIM) to help organisations manage their entire product lifecycle. Find out more at www.canto.com