In October, Amazon's pre-holiday event, Prime Day, saw a number of notable stats, which brands can learn from. Despite a slight dip in visitor numbers, the event witnessed a surge in purchases, indicating a shift towards more targeted consumer behavior. Key highlights include:

• Amazon's October Prime Day serves as a pre-holiday shopping event that offers customers to get the best deals ahead of the holiday rush.
• Despite fewer visitors compared to last year, purchases during October Prime Day 2024 slightly increased, reflecting a more targeted shopping approach.
• Conversion rates improved, reaching 10% on Day 2, even as traffic surged only during the event without prior build-up.
• Grocery & Gourmet Food saw the highest category growth, with a 16.2% increase in purchases, while overall category growth remained modest.
• Amazon and Amazon Basics topped the brands list despite a 25% sales drop, with Levi's entering the top 10 due to a 92% rise in purchases.