In the age where social media and self-publishing are accessible to all, the traditional press release remains a powerful tool for securing media coverage and building brand awareness. Distributing your message through a news website or community platform can potentially reach a vast audience, while also benefiting from the credibility associated with trusted online sources.

However, for press releases to be effective, it’s crucial to follow the right strategies. In this comprehensive guide, expert business journalists from Reach reveal what they look for when selecting press releases to feature. Read on to discover:

• The key elements that all successful press releases should include
• The importance of tone and common pitfalls to avoid
• An example press release showcasing all the required elements
• Best practices for sharing your press release