Promotional holiday email campaign

Harley-Davidson’s holiday campaign copy, leading with headlines like “We’re the reason naughty lists were invented,” adapts the company’s voice to the season authentically, as does the way the emails poke fun at traditional gifts while offering a Harley-branded alternative. The emails’ long, narrow layout and big, bold buttons also put Harley’s mobile awareness on display.

Cross-channel welcome series

Airbnb’s cross-channel welcome series connects with customers via a mobile-friendly email, a short-and-sweet text that invites web interaction, and an easy introduction to device-specific apps. The campaign’s mobile awareness accommodates the on-the-go traveler even beyond linking them with their night’s accommodations.

Personalized email

TripAdvisor dynamically populates this email with a personalized report on the success of a user’s travel reviews, reaffirming their relationship with the brand and encouraging continued engagement.

Cross-channel campaign

Lenovo engages customers across multiple channels around the launch of their Yoga Tablet. Building anticipation through email and display, Lenovo offers up the hashtag #betterway, inviting customers to join the conversation and further build the buzz across social networks including Twitter and Instagram.

Holiday email campaign

This email series generates hard-won holiday clicks by optimizing surprise and charm. A close look reveals careful attention to detail – the calls-to-action along the horizontally scrolling dinner table are complete with device-specific copy, for example, and “Snuggs the Cat” comes adorably to life with his subtle blink and whisker twitch.

Reactivation email

The illustration in Urban Outfitters’ hero image, mimicking a smartphone SMS screen, and the voice, “OMG are we breaking up?” is conversational and perfectly brand-appropriate. Urban Outfitters targets their younger customer base by creatively integrating a channel with which their customers are highly engaged – text messaging – into one with which they’re a bit less engaged: marketing email.

Mobile app

JetBlue’s mobile app showcases how top travel companies make mobile updates quick and elegant. JetBlue soars above the traditional travel check-in experience by adding a fun, relevant feature – a postcard maker.

Email with suppressed images

When an email subscriber has images turned off, Old Navy does more than just suppress them. The patchwork of color creates a new design that highlights the offer at the bottom of the screen and conjures nostalgia for the old television test pattern.

Cross-channel shopping experience

Rent the Runway delivers a seamlessly integrated cross-channel experience. They’ve got it all: animated display ads that dynamically populate based on browsing behavior, an acquisition incentive to refer a friend, suggestions based on browsing activity, multiple opportunities for social engagement, and a welcome email that promotes a mobile app.

Annual report email and landing page

Warby Parker takes a characteristic tongue-in-cheek approach to letting customers in on the “important” customer data from the past year – including the most common misspellings of their brand name, the most popular set of Warby Parker frames in Alaska, and stats on employees’ preferred peanut butter. The landing page is stocked with a year’s worth of goodies that feed brand education and prompt extended engagement.

Labor Day travel email

Many of Comcast’s Xfinity emails maximize the potential of the still-rare horizontal design, but this travel email rolls out particularly smoothly. The pleasantly meandering road imagery fits the horizontal scroll naturally, drawing the eye along the road towards messaging about Xfinity’s traveler-friendly features.

Welcome email and upsell

Mint.com’s crisp welcome email outlines money management for new subscribers in a step-by-step, numbered list that pulls the eye down the narrow, mobile-aware creative. The short-and-sweet 401k email highlights the subtle way that Mint.com upsells by anticipating customers’ financial needs.

Annual update email

FitBit leverages customer data to deliver this annual ego boost, reporting on each customer’s total miles walked or run over the past year. The message becomes especially fun, and feels individualized, because of the silly way that the copy and graphics illustrate the real distance run, in this case “the exact height of a T-Rex riding a 1,234.997 mile high unicycle.” The submessage offers more detailed stats, highlighting the customer’s most active day of the week, most active month, and most active date of the year.

Promotional email

There’s a comfortable charm folded into American Apparel’s ultralong, narrow stack of hoodies. It’s a clever concept - the stack draws the eye down, incentivizing scrolling and highlights the abundance of color options in each collection. American Apparel’s straightforward messaging “Hoodies!” fits their casual, youthful audience.

Pre-departure email

Jetstar’s creative is clean, simple, and expandable, accommodating localized messaging with different alphabets, all within a flexible framework. Here, we feature English, Japanese and Indonesian language versions. Jetstar currently localizes for eleven different countries, and the email is populated with one of seven languages depending on the language in which the client books the flight.

Promotional email

This off-beat promotional email is the perfect way for Pizza Hut to strengthen its customer relationships. The vintage video game-inspired animation – in which pizza slices equal “lives” – powers up customers for pizza-fueled lounging.

Responsive promotional email

We love the copy in this mobile-responsive email from UK brand Missguided. The play on “jump” and jumpsuits in the hero image kicks off several layers of genius wordplay – our money is on “Shoe-niverse” as the fashionista’s next catchphrase. The responsive version reshuffles the messages to scroll neatly down a smartphone screen.

Holiday email campaign

Acknowledging that holiday travel isn’t always exactly a “vacation,” Orbitz takes a clever spin on the season, promoting hotel stays that can keep customers off their families’ couches.

Email and blog content

William-Sonoma fills their customers’ kitchens with more than kitchenware and tasty foods; their blogs also offer expertise that feed customers’ lifestyle interests. In this email, each layered message captures both product and content offerings in one aspirational headline and two side-by-side CTAs.

Promotional holiday email

This email design’s gamification plays up Free People’s whimsical branding, and the subject line copy - “what kind of girl are you?” - strengthens subscribers’ brand identification. While the subject line calls out personal connection with the products, the headline mentions gift-shopping, appealing both to women shopping for themselves and to those shopping for other special ladies.