1. People LOVE to pick up a striking, bold and bright book

Yes, it’s still very true that we judge a book by its cover. The bright blue and orange design of Brand Momentum caught the attention of many attendees. We received glowing praise for its aesthetics and strong title. Throughout the 8-hour day, we handed out hundreds of flyers promoting the book, sold lots of hardback copies, and gifted some paperbacks to delegates who signed up to our Masterclass. People loved the feel of a physical book in their hands and gravitated towards something that looked vibrant and bold. Check out the cover for yourself.

2. Future-proofing and long-term growth strategies are hot topics

Branding was obviously a key subject at the Festival of Marketing, but we noticed a strong emphasis on futureproofing and growth for long-term brand success. With the disruptions of the pandemic still fresh in people’s minds, businesses have been operating in survival mode, living day-to-day without clarity on how to plan for the future. Now, the message is clear: business owners, marketing directors, and brand managers alike are realising the importance of creating a long-term strategy rather than just focusing on the next quarter. As Brand Momentum advises, it’s time to move beyond short-term fixes and start focusing on sustainable growth over the long haul.

3. The Festival thrives on learning and development

There is a genuine buzz around learning at the Festival of Marketing. People were eager to engage with new concepts such as our Brand Velocity Score (BVS) and to learn from a range of experts in their fields, from market research leaders like Vision One to thought leadership books like Brand Momentum. With six stages of content, over 90 speakers, 50+ content sessions, and more than 800 delegates, there was an undeniable hunger for knowledge. Attendees were not just focused on getting bigger and better, but on becoming more strategic, innovative, and future facing.

4. Networking remains invaluable

One of the biggest takeaways from the Festival of Marketing is that in-person events still provide a rich environment for networking and meaningful connections. The chance to have face-to-face conversations, ask spontaneous questions, and engage in deeper dialogues is something digital platforms just can’t replicate. We had countless meaningful exchanges with brand managers and marketers who were enthusiastic about applying the principles of Brand Momentum to their own work. Networking felt authentic, with a strong sense of collaboration in the air.

5. The marketing industry is craving fresh ideas and innovative tools

In a world saturated with marketing strategies, tactics, and metrics, what stood out to us was the demand for fresh, innovative ideas—tools that genuinely help brands grow. Brand Momentum introduces the concept of the Brand Velocity Score, a new way to measure the forward momentum of a brand and prevent stagnation. From the feedback we received, it’s clear that marketing professionals are looking for actionable insights, not just theoretical frameworks, to help drive real-world results.