Halloween is evolving, and so are your customers. From healthier candy choices to the rise of DIY costumes, our report reveals the trends shaping Halloween 2024.

These insights will help you tap into what your customers crave—and turn that into more sales. Whatever vertical you’re in, this report is your spellbook to trick-or-treat your way to Halloween success.

You'll find out more about:

• Grocery trends: insights will help you tap into what your customers crave—and turn that into more sales.
• Makeup for costumes: mascara, body paint, and temporary tattoos are providing that extra something.
• Brands making a splash: what brands are standing out among consumers? We’ll show you!

Sprinkle some magic onto your Halloween strategy and download the report!