For marketers, Black Friday can never be business as usual.

Whether you’ve run one Black Friday campaign or too many to count, you can’t break through the retail flurry by repeating what you've always done. This toolkit isn’t just a collection of tips to win Black Friday. Every piece of advice is based on what worked for 80,000 global brands that saw the most success using Klaviyo for their 2023 Black Friday campaigns.

You bring the creativity. We’ll provide the data-backed guardrails—in the form of 3 straightforward steps, with actionable templates, checklists, and proven strategies based on your business size.