Introducing “Exploring Experiences: British Muslim Voices”, a highly detailed report created by GottaBe! Ethnic and Algebra Consulting.

The Muslim community in the UK has a combined disposable income of roughly £8.6 billion annually. Given half of Muslims in the UK are under 30, this is only expected to rise.

Released in line with Ramadan 2024, this report aims to promote ongoing awareness and understanding of the Muslim community in the UK, providing valuable insights into real-life experiences which can help brands establish genuine connections.

Here are some of the many findings we received:

• 35% of respondents donate to charity once per week or more.
• 42.6% of respondents’ Rarely’ or ‘Never’ come across marketing targeting people from the Muslim community.
• Over 60% of respondents felt it was ‘Extremely Important’ or ‘Very Important’ for brands to acknowledge Ramadan in their marketing.

Download the report NOW and gain essential insights!