In 2023, the rise of ecommerce slowed. While the industry is still significantly larger than pre-pandemic levels, rising interest, inflation, and other macroeconomic factors have stalled growth. So, with an ultra-competitive playing field, retailers must rely on trends, technology, and innovation to make up for the demand shortfall.

In this exclusive report, Similarweb analysts examined conversion rates in multiple industries and found a gap: Retailers that have Buy Now, Pay Later (BNPL) technology enabled on their website performed superiorly than those without. Discover the advantages of BNPL, the most prominent players and consumers, and what the future looks like for this technology and the retailers using it. Download the report now!