TikTok has been a rising star in the ecommerce arena since its launch in 2016, with over 222M Android daily active app users in 2022, and almost nine out of ten US TikTok consumers purchasing Beauty & Personal Care items on the platform last year.

With the launch of TikTok Shop and in-app purchasing for all American users in September 2023, the social media titan has opened the door to a flood of beauty product sales just in time for the holiday season.

In today’s rapidly evolving ecommerce world, it’s critical to understand the consumer trends that drive conversions on TikTok so you can emulate this success.

Statista and Similarweb have joined forces to bring you a special edition report, “TikTok: Reshaping the Face of the Beauty Industry,” combining Statista’s exclusive primary consumer data with Similarweb’s real-user digital insights.

In this exclusive report, you’ll learn about:

• ​​TikTok beauty shopping - The expansion of TikTok Shop and ByteDance’s success across the globe, and the customer journey that drives conversions
• Holiday Season insights - What we can expect from TikTok buyers this year, and consumer trends going into 2024
• Top beauty brands - The strategies used by leading brands and TikTok’s influence on their success in the US and UK
• Audience profiling - The consumer interests and growing demographics that offer untapped opportunities in the Beauty & Personal Care category

Don’t miss this exclusive opportunity to optimize your TikTok strategy and protect your market share - download the report now!