Digital consumer buying trends continued to evolve rapidly in 2023, as consumers further deepened their engagement in shoping online and using new technologies to discover and purchase products. In this paper, see some of the key behaviors and trends that have become apparent in 2023, including;

• Prime Day July 2023 saw an average revenue growth of 8.5% vs. the previous year, revealing that consumers are still spending during inflation
• Shoppers are becoming more strategic, comparing prices and gravitating towards private-label brands: Amazon brands represented 8% of revenue
• Social commerce saw a 25% increase in 2023, with TikTok contributing to a 28% year-over-year increase in product views for the Beauty & Personal Care category

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