The ecommerce industry is booming, but with a wealth of businesses clamouring for customers’ attention, how can you differentiate yourself, staying agile and ahead of the competition? Step forward, Ecommerce Marketing For Dummies.

This guide explores how you can gain a competitive advantage by streamlining your marketing processes and uncover valuable customer insights using marketing automation. You’ll also learn how you can:

• Improve customer experiences with personalisation
• Increase your marketing team’s productivity
• Boost revenue and customer loyalty

Skim the chapters below to get an overview of what to expect, or expand a chapter that catches your eye to get more insight into what you’ll learn.