This year we proudly sponsored the Attention stage at MAD//Fest, collaborating with System 1, Lumen and Specsavers.  We unveiled three innovative methods of testing your Out-of-Home creative using AI, Attention and Emotion, and launched new creative best practice guidelines to help you create the perfect poster for better results.

We also heard from Sarah Mooney at Specsavers on the science behind crafting the most effective Out-of-Home posters. Out-of-Home delivered a powerful creative canvas for Specsavers. These guidelines will empower your creative work to reach its maximum potential.