True personalization doesn’t stop at segmentation. Marketers must think bigger than dividing audiences into buckets based on demographics or spending habits. The secret behind 1:1 personalization is individualizing your marketing strategy and activating customer data at scale.

The Beyond Segmentation eBook reveals how brands can deploy individualized campaigns without increasing headcount. By combining and transforming data from multiple sources, marketers can automate workflows while creating a stunning visual strategy that leaves customers wanting more.

Major takeaways from the ebook include:

• The difference between segmentation and true 1:1 personalization
• Clear ways any brand can deliver a winning personalization strategy
• Best in class personalization examples from Ulta Beauty, Lenovo, The Very Group, and Noodles & Company