It’s non-negotiable – B2B brands need to know business culture. Buyers aren’t always getting what they need from brands, and there’s a huge opportunity for those who can deliver the right experiences.

The Merkle B2B 2023 Superpowers Index outlines what you need to know to remain relevant to buyers and stay ahead in the current market.

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle B2B’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.