PIM and DAM are key cornerstones of digital transformation for retailers, especially as they expand their online and in-app presence. But there’s sometimes confusion about which system does what. If you’re a supermarket chain, e-retailer, or online marketplace, you might be wondering what’s the difference between PIM and DAM, and which do we need?

They’re actually very different - but wholly complementary - products that can make e-commerce, marketing, and sales run much more efficiently. Here’s everything you need to know about PIM, DAM, and PIM-DAM integration.