Nearly 80% of marketers report they don't feel they are making the most of their marketing automation technology. Often, this is because their strategies need to encompass more than batch-and-blast email. This marketing automation strategy guide gives all the details on how to move toward marketing automation maturity - and get more from your investment in automation.

Download this eBook for your complete step-by-step guide to mastering marketing automation. Learn how to:

• Develop and launch your marketing automation strategy
• Segment contacts to improve personalization and engagement
• Design and implement a lead nurturing program
• Score leads and accounts to better identify the best opportunities
• Leverage marketing automation to improve marketing/sales alignment