A modern demand generation program doesn’t just generate leads; it creates higher quality leads, accelerates and converts those leads more effectively, and ultimately turns more of those leads into revenue. But what are the keys for success? Our B2B demand generation marketing eBook gives marketers the tools they need to create winning demand generation strategies.

In this eBook you’ll learn:

• 3 traits that define a demand generation program
• 3 reasons why demand generation matters to marketers
• 7 key activities every demand generation strategy should incorporate
• How marketing automation sets the stage for demand generation success