It’s no surprise that data can play a key role in the effectiveness of your organization's demand generation programs. In fact, according to our recent report, “Using Data to Drive Demand,” nearly half of your marketing peers believe applying a data-backed strategy improves the quality of leads.

However, only 20% of those surveyed are confident their data helps to create a best-in-class demand generation strategy. So how can marketers take their somewhat successful demand generation and transform it into one that meets and exceeds their goals?

In this report, get detail on:

• Where, exactly, data can have the greatest impact on demand generation
• Common challenges marketers face surrounding data quality and quantity
• How your peers rate their current success with data-backed marketing strategies
• The benefits and importance behind data usage in B2B marketing