Life as a marketer can be tough. The average person sees up to 11,000 marketing messages and adverts every day, which makes cutting through the noise increasingly difficult. To make matters worse, Forbes reports that marketing budgets are being slashed, yet CMO;s are still being asked to drive growth.

Succeeding in this competitive environment with limited resources means that marketers have to be smart about what they can do to delight customers and deliver personalised campaigns without working endlessly around the clock.

When marketers want to improve the customer experience and boost efficiency, they often think of the term marketing automation.

However, there are two main reasons why marketers should opt for campaign automation instead of marketing automation: more efficient and more effective marketing campaigns.