How can retailers best engage customers to ensure a magnetic customer experience and place safe bets on higher CLV, especially during and after Black Friday, Cyber Monday, peak holiday trading, and January sales?

In this edition of Discovered Magazine, we explore the main levers that can influence customer lifetime value including first party data, marketing automation, omnichannel, website experience, personalization, reviews, privacy, loyalty, customer service, payment and more.

We hope it entertains and inspires.