The evolution of digital has developed over several years, but since the start of 2020 the pandemic has pushed the acceleration of digital to new levels. Brands today can’t solely rely on pre-existing strategies and must continually pivot their media approach as we navigate change. It’s never been more crucial to prioritise customer-centricity when integrating your offline and online media to deliver the total customer experience.

In this paper you will discover more on the five enablers of offline to online integration:

• Integrated teams
• Integrated planning
• Integrated messaging
• Integrated activation
• Integrated measurement