There are now greater expectations - not only for brands from their customers - but also for clients from their agencies, employees from their employers, and agencies from their suppliers. We are in the expectation economy. Given the rise in these expectations and the challenges that follow, how should brands respond? What is the point of focus and in turn the actions needed against each of these areas, from consumers, to clients, employees to partners, to allow brands to secure their future?

In this paper you will discover more on succeeding within the expectation economy as well as:

• Delivering on the ever-changing expectations of consumers
• The vital steps to securing loyalty
• The impact of the expectation economy on both partners and businesses