People use many different channels to engage with brands. Videos on mobile phones, advice from social media, search the web for product information. But regardless of how they access the content, customers expect a consistent, personalized experience at all times.

This paper explores the advantages of a Headless CMS, and and presents what it could do for your organization - such as enabling efficient interaction between a centralized content platform and external databases, third party apps, devices, websites, and other online services. Acting as a bridge between central platforms, Headless CMSs support new possibilities for your content and the audiences waiting to consume it.