What comes after the end of third-party cookies? Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, ad personalization and targeting - but as browsers move to offer more transparency, third-party cookies are being phased out in the coming months. In this session, we review the timeline for third-party cookies, and take a look at the current privacy landscape. Learn what's going on in this complex ecosystem, and see what's driving the changes. We'll also examine the opportunity for quality first-party data collection, and some strategies for building trust with your audience.