So What is Product Content Syndication (PCS)?

Product Content Syndication (PCS) is middleware which sits between your own systems and those of the retail partners you work with. It maps and/or transforms data to enable the automated distribution of product feeds across multiple eCommerce sales platforms and marketplaces, tailored to their individual requirements.

Why is Rich Product Content important? 

As an online customer can’t touch, smell, or experience a product, it is the retailers’ job to deliver the information they're looking for in product content. Rich syndicated product content helps a buyer imagine and dream of using a product, such as: 

• Comprehensive product info (product names, prices, dimensions, descriptions, functions, competitive advantage).3
• Engaging visuals (high-quality pictures made from different angles, with a possibility to zoom in; 360-degree rotation images; close-ups; videos, any supporting graphics/infographics).
• Accurate relevant product data that could be extracted from a CSP, a Content Service Provider.

Additionally, don't underestimate retail challenges! It’s important for you to make sure you comply with certain requirements, as in some cases the consequences can be serious, including everything from retailer penaties, to poor visibility, or outdated information, leading to returns or poor reviews.

The benefits of Product Content Syndication are significant then; enabling your team to ensure that product information is always always accurate and up-to-date, eliminating the need for specialist coding in your organisation, and allowing your team to do what they do best, rather than constantly filling in spreadsheets.

Ultimately, it can contribute to an overall increase in brand consistency, improve your speed to market, and help you drive revenue.