Digital has been the sole route for consumers to experience brands and discover products over the past year.

Exceptional UX and product pages packed with rich imagery, video, and content is now the norm and shoppers will quickly click off and visit the next brand in their search results. In this paper, Nuxeo and Retail Gazette explore what digital features really make a difference to consumers and drive them to buy, and how brands can use their assets to improve the CX.