In a world where consumers expect privacy, marketers are tasked with building trust, while delivering personalised experiences. As we face the end of third-party cookies, this challenge only grows.

If data from third-party cookies can be replaced with first-party data sources - data directly from customers - then marketers can provide personalised experiences, so customers feel more deeply connected and loyal to their brands.

The move from third-party cookies to first-party data presents marketers the opportunities to:

1. Build more transparent relationships about data usage with your customers
2. Produce better, more personalized content and advertising for your audiences

In this webcast, join data specialist James Lawson, and Claire Feeney from OneTrust PreferenceChoice as they discuss how to implement an ROI-driven, first-party data strategy in 2021.