A company’s brand is one of its most valuable assets, communicating the brand’s values to the outside world, and instilling both consumer trust, loyalty, and advocation.

This paper explores the challenges of brand management on both the global and regional stage, emphasizes importance of getting it right across all output channels and locales, and advises on how this can be done in an effective and timely manner through a complete and central control of your brand assets, no matter where or how they will be used.