Search behaviour has changed. Consumers express their intent more often, and in greater detail, than ever before: Google sees over 2 trillion searches per year, up from 73 billion in 2004 and 1.2 trillion in 2012. This shift doesn’t only impact third-party search — brands are feeling the effects on their website, too. Did you know that users who search on your website are 1.8x more likely to convert than those who don’t — and the 15% of visitors to your website who use the site search feature account for 45% of revenue? To provide a great customer experience, drive revenue, and stay ahead of competitors, your brand must embrace an intent marketing strategy in 2020.

In this whitepaper, you’ll discover:

• What intent marketing is and why it matters
• How fundamental shifts in search have changed customer expectations
• Tips to build your intent marketing strategy