In the digital era, consumers seek information about companies and products across a variety of online platforms and channels. They’re no longer limited to finding answers on a brand’s website. Instead, their search experience likely includes non-brand—or third-party—touchpoints like maps, apps, search engines, review sites, voice assistants and more. In turn, brands are evolving to ensure they provide clear and accurate answers wherever customers look—but are they evolving fast enough?

To learn how consumers view brand interactions throughout their search journey, Forbes Insights and Yext surveyed more than 500 consumers in the United States. This report highlights key research findings and takeaways for companies aiming to improve the brand experience—both within and outside their boundaries.