The world of commerce is rapidly evolving. With more channels for reaching customers, delivering a consistently great customer experience everywhere is a must, which requires crafting compelling product experiences - consistent product information delivered in context wherever, whomever, your buyers are. Retailers and brands who go beyond delivering simple product information and build an emotional connection with customers will win. Welcome to the new profession of Product Experience Management!

Inside...

• Understanding the experience economy
• Crafting compelling product experiences
• Learning the product information flow
• Putting product information in context
• Creating emotion with digital assets
• Tackling product content syndication
• Building a successful PXM practice