Believe it or not, brand management used to be easier. You just emailed brand guidelines in a PDF and - voilà! - your designers and vendors had everything they needed to use your company’s logo, colors and typography correctly.

Nowadays? Good luck with that. Social media, global teams, freelancers and an explosion of digital creative mean there are more visual assets being produced than ever before. Brands must constantly consider the landscape and adapt accordingly.

Along with an increased number of assets and file types, there are also more (and more refined) marketing channels to consider. You have to tailor your brand guidelines to fit those channels, because a print ad in the Ladies’ Home Journal, and memes on Buzzfeed shouldn’t play by the same rules.

In this guide, we'll help you evolve your guidelines in four steps. Download your copy now.