There is no doubt about it, the General Data Protection Regulation (GDPR) is one of the biggest changes to privacy law in 20 years. Its effect has landed squarely in the laps of marketers with a heavy dull thud. For businesses, the use of personal data for marketing purposes is very visible to the outside world. Since the advent of GDPR businesses have been required to make it crystal clear to their customerbase how they comply via their data collection methods, how they intend to communicate with customers and the use of personalisation and targeting.

This means that the marketing department, is very much in the firing line when it comes to compliance and being challenged by customers. So, it hasn’t come as any great surprise that some businesses really have erred on the side of caution to avoid any potential repercussions, but have ended up with their business suffering.

I wanted to put pen to paper to show that there are options to remedy the most common concerns we have heard from marketers across industries. There truly are opportunities that still exist in a world where GDPR compliance is essential!