Product Information Management (PIM) provides the infrastructure your company needs to cost-effectively expand your products, reach more markets, and take advantage of new sales channels.

PIM is a gateway technology that:

• Increases marketer productivity up to 50%
• Expands to new markets through efficient localization
• Offers omnichannel marketing…without driving your staff crazy
• Increases sales conversion rates (up to 4X)
• Offers faster time-to-market (up to 3X)
• Decreases returns by as much as 40%
• Makes cool new ideas like retail chatbots actually work

PIM itself may not sound sexy, but it’s a critical foundation for virtually every strategic initiative in eCommerce and product marketing today. This ebook is about why your executive team should be talking about the strategic role that PIM, as a category, will play in your overall expansion strategy.