Digital platforms offer marketers the chance to personalise the customer experience across all channels, and deliver the right content, at exactly the right time - when audience interaction data indicates they're ready for it. But how do you get started? Read the context marketing workbook to discover how you can; assemble the perfect team and educate your organisation on context marketing, create initial personalisations, deliver quick wins, and deliver long-term marketing outcomes that support your brand's strategic business goals. Download our guide now so you can start marketing to customers on their terms.