The reasons for travel vary: family, fun, adventure, education and more. What’s important to one traveller doesn’t matter to another. Things like time and budget, language and abilities all factor into their decisions. But one of the main reasons people travel is to see or be somewhere different from their daily life.

While everyone knows the shortest distance between two points is a straight line, for many travellers, a trip begins with a dream and then moves to a plan. The traveller commits to booking many different facets while planning and then arrives ready to explore and enjoy. Download this paper to discover how you can place ads at natural intersections on the map of a traveller's journey: dream, plan, book, and arrive.