Chances are, you utilize search advertising as a marketing channel without a second thought. The ability for marketers to reach targeted, relevant and measurable audiences at scale and at low cost shook the industry ten years ago, altering how consumers connect with brands online and offline.

Once again, the industry is transforming. As new devices and habits change consumer behaviors, and as data signals and platform and cloud capabilities grow, search advertising is at the crosshairs of artificial intelligence and audience intelligence. For consumers, “search” becomes more pervasive and natural in how they interact with a world that is ever-connected, providing them answers with more meaning and personalization. And for marketers, the ability to reason, understand and interact with consumers enables stronger relationships with more efficiency and impact.

Download this paper to learn how automation, AI, and a narrowing window for advertising will remake marketing.