The day-to-day life of a small business owner is a long and winding journey. You should know. Your to-do list is likely a mile long, with new tasks being added by the minute - from approving the latest round of supplier invoices to managing employees. On top of that, you need to plan and even manage marketing campaigns so you can win new business, which is the lifeblood of any successful business.

You may be using a menu of different marketing channels, such as email, social media and review sites, to capture customer attention. While these channels have value in the modern multi-channel journey, search is the essential marketing link that connects your business to customers when they’re hungriest for information.

Ninety-two percent of Internet users search, and mobile devices now account for roughly 58% of total search queries. Thanks to the power of search engines, your customers have access to thousands - even millions - of options with just a few clicks.

It doesn’t matter what you sell or where you sell it. It doesn’t matter whether your target customers are male or female, young or old, ready to spend or looking for bargains. Today, when people are looking for local businesses, they often begin with online search.