In today’s digital environment, good content should be about reaching and serving the right audiences and not just about churning 'stuff' out to meet deadlines.

We all know that content generation is a creative process but without some sort of time scale in place nothing would ever get done. And every business that embraces content marketing faces the same challenge of creating outstanding, engaging content whilst at the same time achieving core business goals.

In response to this dilemma we are seeing more and more focus being put on agile and iterative marketing as a means to achieve this. So just how are modern B2B marketers integrating agile principles into their content marketing strategies to drive reader engagement. And ultimately reach business objectives.