Segmentation is key to ensure you’re speaking to the right people who are interested in your offers, rather than sharing your message with an undefined audience.

A few decades ago, segmentation was a much more limited tactic. But as technology and digital channels have become increasingly intelligent, segmentation has evolved to new levels.

How you choose to segment your audiences will of course depend on what you’re trying to do. So what segmentation options do marketers have and what can they achieve? Below are three examples of smart segmentation techniques and their benefits.