Socio-Demographics

In order to compile a snapshot of how the event industry works in terms of ‚being green‘, we questioned several event professionals for that reason. The event specialists were Professional Conference Organisers (PCO) (33%), Suppliers (14%), Destination Management Companies (10%), while the remaining 29% are from other event related business areas.

The respondents were nearly 60% from the United Kingdom, 30% from Spain and 10% from the rest of the world organising conferences, congresses and meetings.

1. Are green and sustainability issues as high on your agenda in 2012 as they were in previous years?

The answer to this question is clear, because 61% of respondents indicated that green and sustainability issues are higher on their agenda than in the past. 23% of the event organisers say that green issues remain with the same importance than the previous years. Only 16% stated, that it’s less or much less on their agenda.

[Download PDF to See Pie Chart]

2. Do you have a Company Corporate Social Responsibility (CSR) policy?

The results show, that CSR is important to a majority of event organisers. A surprisingly high percentage of survey takers have already incorporated a CSR policy or are at least working on it. Only 34% of the event professionals are not having a CSR policy at all.

[Download PDF to See Pie Chart]

3. Did your badge/lanyard got recycled at your last conference?

According to the results, a clear awareness in terms of acting green can already be seen at conferences: more than 50% reported a badge recycling.

[Download PDF to See Pie Chart]

4. What is the main reason holding you back from pursuing a more sustainability working practice

The answers to this question are explicit: over 31% indicated that a lack of knowledge and money are the main issues. Only 21% explained, that their main reason for a less sustainability working practice is due to “time” and “company buying in”.

[Download PDF to See Pie Chart]

5. How many people in your company spend more than 20% of their working time on green technology or practices, or dealing with CSR issues?

To determine how important green technology is for event related companies, we asked how many people in the company are spending more than 20% of their working time on green technology or practices, or dealing with CSR issues. The results show that only 40% are not focusing on green issues.

[Download PDF to See Pie Chart]

6. Are Green and environmentally friendly products again moving up the list of priorities for clients?

The answer is that 36% see a definite increase in the demand for green products while only 11% state that it is a less important.

[Download PDF to See Pie Chart]

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Key Insights

Green issues have a higher importance for event professionals than in previous years

The results of our survey show, that the importance of green and sustainability issues is increasing. The result shows that more than 50% of the event professionals reported a badge recycling at the last conference.

Green topics find their ways into event companies

The survey result illustrates, that green topics are getting more important to the event organisers: A CSR policy is important to a majority of the industry; only 34% of the event professionals are not having such a policy.

Furthermore, at least one employee is spending more than 20% of their working time on green technology, or dealing with CSR issues.

Know-how and budgets are restrictions for a more sustainable working practice

Based on the responses, it is clear that event professionals are interested in a more sustainable working practice. However a lack of knowledge and money restrains them.

[Download PDF to See 'Green Event' Checklist]

Green events

Green events adopt environmentally friendly measures wherever it is possible. The main goal is to reduce their carbon footprint, which is the total set of greenhouse gas emissions caused by the particular event. There are multiple ways to make an event greener such as saving energy, recycling, paperless online event management systems and the minimization of carbon dioxide emissions for travelling delegates. amiando takes responsibility and supports this idea: It provides event professionals with an online registration system that minimizes the environmental impact that results from an event and its delegates.

amiando – Climate Neutral Event Participation – Easy and Transparent

amiando’s online event management software allows event organisers and delegates to be more environmentally-thoughtful. amiando offers the innovative service green ticketing in cooperation with the climate protection consultancy ClimatePartner. Not only is amiando’s online registration system completely paperless, amiando now allows delegates to buy CO2 certificates in order to compensate for their carbon dioxide emissions impact. With the integration of the ClimatePartner calculation, each participant´s travel to and from the event, the type of event, the duration of the event, as well as potential attendee accommodation will be accounted for.

Paperless registration

All information and documents including the registration confirmation and tickets are sent via email automatically. This enables a complete paperless and environmentally friendly attendee registration process. Furthermore amiando’s entry management software allows the validation of registered attendees without the need of a printed ticket.

Offset carbon dioxide impact

Attendee travel to and from an event accounts a large majority of the overall carbon dioxide footprint of an event. The attendees can compensate their CO2 impact by purchasing CO2 certificates when registering for an event. The price for each CO2 certificate depends on the individual attendee’s travel distance as well as the type and the length of the event. The compensation amount is used for example for reforestation projects. Organisers and sponsors can have a share in making event management greener by paying the total cost for compensating the event’s carbon dioxide footprint.