Enterprise marketing software denotes a class of software used by large organisations to manage marketing staff, assets, operations and campaigns.

Whilst software with specific, singular functions may fall under the category of enterprise marketing software, the term is most commonly used to denote an integrated platform or suite of tools with wide-ranging functionality.

Common enterprise marketing software suites or platforms include; Marketing Automation, Email Marketing, Web Analytics, Tag Management, Data Management, Segmentation and Reporting tools, Workflow Management, Content Curation & Creation, Web Content Management (CMS or WCM), Social Media Management and Publishing Tools, Social Listening, Social Analytics, Digital Asset Management (DAM) Tools, Digital Advertising Management and Optimisation Tools and more.