Traditional campaigns are boring. Today’s empowered customers expect more engaging content, and you need a smarter approach. Successful marketers leverage real-time insights and smart content strategies to orchestrate contextually relevant interactions. They align highly personalized campaigns with customer-driven interactions throughout the customer lifecycle.

In this valuable webinar, you’ll discover how your marketing, and the systems that support it, need to evolve to reach increasingly smart customers. Our guest speaker, Principal Analyst Rusty Warner from Forrester, will explore contextual marketing requirements, provide practical advice for achieving real-time relevance, and share best practices from successful global and European brands. Rusty will be joined by experienced B2B marketing leader, Ian Truscott, Head of Marketing, censhare for a lively discussion on the topic.

Register now to learn:

• The changes in customer expectations that are driving this need for organisations to transform
• The techniques and strategies that leading organisations are considering when they implement these programs
• Some practical tips on optimising content and managing marketing resources to deliver highly personalized campaigns and interactions