TalkTalk Business is a business broadband, phone and IT support provider with technology at it’s core. Even as an early adopter of marketing automation, they struggled to unite technology, process and sales strategy.

In order to maximise ROI for lead generation and to drive conversion, they needed to make fundamental changes.

In our live webinar, Nick Hill, CRM Manager at TalkTalk Business, will discuss why they’ve instigated the Lead Improvement Programme (LIP) initiative, the approach they took and the challenges they’ve overcome to become a best-in-class marketing organisation.

Join this webinar to learn:

• Why executive support at the highest level is important - and how to get it
• How to agree, design and create an end-to-end Lead Management Process
• How to move marketing towards a buyer journey based model