While many discussions on social media cover concepts and strategies for success, very few of them actually provide insights backed by hard evidence to corroborate their hypotheses.

Marc Blinder, Adobe's European Lead for Social, bridges this gap by outlining a more developed approach to truly measuring ROI in social while providing real numbers and metrics from actual campaigns.

View this webinar to learn how to illustrate the benefit that social marketing provides to a business's brand awareness and revenue, as well as:

• How to grow & manage scalable, co-ordinated brand presence in social
• Define, Measure and Demonstrate Social ROI
• Align strategies & investments across paid, owned and earned media