Understanding your customers and their specific needs is the core element of any successful marketing strategy. Faced with the overload of products and services now available, more and more online customers expect to be treated like individuals, they relish the ‘personal touch’.

Join Steve Ash, IT Director of Pizza Hut, as he explores the challenges of today’s retail environment where the customer is king. Steve will look at how Pizza Hut have adapted to this fast pace of change; leveraging all channels including Social, Mobile and Web to produce a personalised customer experience, built on behaviour and associated brand messaging.

Join this Webinar to learn how to:

• Use Customer Behaviour to drive personalisation
• Offer an individual customer experience
• Interact effectively with your customers across multiple-channels