Analytics is not just about generating stats but gaining actionable insight. Can your brand currently measure if your digital channels deliver relevant content and a positive user experience; how well you’re engaging with your target audience? Can you use your data to help generate more business online?

Understanding site and campaign performance will allow you to improve conversion rates and generate more qualified leads through web, email, mobile and social channels.

Join Gabriel Karawani and Katya Linossi, co-founders of leading agency ClearPeople, to discover how you can find out exactly what is and isn’t working for your business across multiple digital channels. ClearPeople will show how using digital marketing systems such as Sitecore’s DMS, enables you to align website analytics with your key content and other critical success factors to measure the value per visitor, not just the number of visitors. ClearPeople will also show how one of the UK’s leading law firms are using these tools and principles to get the most out of their website.

Join this live webinar to learn how to:

• Cut through the noise to identify the measurements meaningful to your business
• Empower your marketing team to make informed decisions about budget spend
• Measure engagement and relevancy rather than being limited to over-simplistic clickstream metrics
• Take a bird's-eye view of campaign and channel performance
• Focus on quality over quantity in your interactions and conversations with prospects, customers and other members of your audience